Libro Blanco de Cortesía

Omnichannel al por menor y el riesgo de calidad

Omnichannel al por menor y el riesgo de calidad

Cómo el control de calidad en la fuente puede ayudar a evitar las devoluciones de productos costosos para los minoristas.

Este Libro Blanco le dará información sobre:

  • La magnitud de los problemas causados por las devoluciones de productos en la venta al por menor online y multicanal.
  • El impacto de los defectos de calidad en la venta al por menor online.
  • Información general sobre las mejores prácticas para el control de calidad en la fuente.
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The Future and Challenges of Multichannel Retail

Market researchers agree that the future of retail will belong to “evolved” retailers: online retailers with a physical presence, and traditional retailers who successfully leverage multi-channel sales. However, multi-channel retail faces one of its greatest challenges in product returns.

Online sales are particularly vulnerable to returns, both because of the simple return procedure and the increased quality risk compared to physical shopping. Quality control at the source is one of the most effective methods of preventing such direct results from product returns as loss of revenue, supply chain disruption, and reputational damage.

Product Returns: Quick Facts

  • In 2015, product returns amounted to $642.6 billion
  • Between 25 and 50% of products bought online are returned
  • Average cost of product return: USD 8 per product
  • 65% of the time, the responsibility for the return lies with the merchant, not the consumer:
    • Up to 20% of online returns are caused by product defects, poor quality, or misleading product description
    • Another 20% of products are returned because the wrong product was shipped
  • 80% of first-time consumers do not shop with the same retailer after experiencing a return…
  • …but if a retailer does not offer free returns, up to 75% will not shop with it in the first place

Download the whitepaper to learn about the full scale of the returns issue in multi-channel retail and the impact of implementing an effective quality control program at the source.

Descargue el Libro Blanco